Growing Number of Businesses Have Cyberattack Response Plan In-Place, Surging Popularity of OTT Driving Need for PoP Installations in Smaller Markets
Aug 27, 2017 | | NEW YORK – August 28, 2017 – Record numbers of consumers are going online for commerce, news and OTT video entertainment and that’s making the world’s top Internet-centric businesses and organizations increasingly motivated to defend themselves against cyberattacks that can disrupt customer access. These are some of the top line industry assessments provided today by NTT Communications Corp., a company that owns and operates one of the world’s largest IP backbones and is the data and global IP service arm of Fortune 500 telecom leader NTT.
More Businesses Taking a Proactive Approach to Network Security
“Through the first half of 2017 we’re seeing an increased demand for network security – especially for services that allow for more proactive and robust defenses against DDoS attacks,” said Michael Wheeler, executive vice president of NTT Communications Global IP Network at NTT America. “In previous years, many businesses and organizations viewed these types of protections as ‘optional’ where, today, they are viewed as ‘must haves’.”
According to NTT Security, more than six billion cyberattacks were attempted in 2016 on client networks across six continents. Cisco also reports that DDoS attacks grew by 172 percent that same year and many industry analysts expect they will continue to grow in frequency, size and complexity. This reality is forcing a lot of businesses to re-assess their ability to pre-empt as well as respond to increasingly sophisticated attacks – including ones that target Internet of Things (IoT) devices that can be especially vulnerable.
“With the number of cyberattacks continuing to grow, our research shows that more than one-third of businesses and organizations around the world have assembled formal incident response plans,” added Wheeler. “We anticipate that this will increase dramatically in the year ahead.”
NTT recently announced the expansion of its DDoS Protection Services, offering Global IP Network customers the opportunity to choose the tier of support they need based on their own cyber defense strategies and plans. OTT Video Reaching the Mainstream, Will Dominate Internet TrafficOver-the-Top (OTT) video providers including Netflix, Hulu and Amazon Prime are surging in popularity with half of U.S. broadband subscribers paying for at least one OTT video service and 30 percent paying for two or more, according to a recent report by IBB Consulting.
“OTT video will continue to grow in popularity and we believe that both video on demand (VOD) and live streaming will dominate Internet traffic in years to come,” said Wheeler. “And while many carriers might see OTT providers as adversaries, the relationships will most likely be mutually beneficial in the long term as OTT video transmissions and massive amounts of data are large contributors of network growth.”
Better User Experiences for Consumers and Businesses on ‘the Edge’
While most major markets around the world are close to large scale Point of Presence (PoP) and data center installations that ensure fast and efficient delivery of data, many businesses and consumers in tier-2 and -3 markets are further away.
“If data only resides in big tier-1 markets, there are hundreds of millions of users around the world that are far away from that data,” said Wheeler. “This is particularly important in Latin America, Asia and Africa. If all the data in Asia was stored in Japan, Hong Kong and Singapore, the negative impact on accessibility, latency and efficiency for consumers would be significant.”
To avoid delays, many global corporations – especially Internet-centric businesses in areas such as e-commerce, gaming, social media and OTT – and even large-scale government agencies are setting-up installations closer to the edge. Even in the U.S., some of the large colocation companies are setting up facilities outside the traditional, larger markets. This proliferation of data sitting on the edge enhances consumer experience and results in higher utilization of the services, benefiting everyone involved in the Internet ecosystem.
About NTT Communications Corporation
NTT Communications provides consultancy, architecture, security and cloud services to optimize the information and communications technology (ICT) environments of enterprises. These offerings are backed by the company’s worldwide infrastructure, including leading global tier-1 IP network, Arcstar Universal One VPN network reaching over 196 countries/regions and 140 secure data centers worldwide. NTT Communications’ solutions leverage the global resources of NTT Group companies including Dimension Data, NTT DOCOMO and NTT DATA.
About NTT Communications Global IP Network
Consistently ranked among the top networks worldwide, NTT’s Tier-1 Global IP Network covers North and South America, Asia, Europe and Oceania, and provides the best possible environment for content, data and video transport through a single autonomous system number (AS 2914). NTT is one of the top global wholesale IP providers, according to Dyn.
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